Case Study: Leveraging promo codes to accelerate influencer marketing

SHEIN is an international B2C fast fashion e-commerce platform. The fashion company wanted to use their influencer partners to increase revenue and acquire new customers.

 

Situation:

SHEIN, a large global, online women’s clothing retailer, was looking to expand the reach of their affiliate program into places that potential customers are not often exposed to affiliate marketing – particularly in the US. The ultimate goal was to seek out additional channels in order to grow the overall program’s revenue and acquire new customers. Social channels, including Reddit & Twitter, were seen as a significant opportunity – but have been challenging for the brand to access in the past. One unique strategy the brand wanted to deploy was ShareASale’s unique promo code tracking capability – with the goal of finally being able to unlock revenue from these channels.

Execution:

SHEIN setup a special set of promo codes for ReviTrage, with the goal of gaining exposure for these promotions in their targeted Social channels. Leveraging SAS’s promo code tracking capability, ReviTrage was able to much more effectively target new customers on Reddit and Twitter as no affiliate link was required. The promo code-based promotions quickly gained exposure and went viral – creating a significant increase in revenue vs. the previous year.

 

Results:

Year over Year (2017 vs 2018) saw the following –

  • 200%+ Increase in Net Sales
  • 6,800+ More Transactions Driven

Additional Successes:

  • In continuing this partnership, Revitrage has contributed a 26% new customer ratio for 2019 so far.

“Leveraging Revitrage’s vast experience in utilizing Reddit and other social media strategies has allowed SHEIN to enter into markets that its competitors can only dream of. This has helped SHEIN to truly expand and fully optimize various social media & influencer channels but also the Reddit space where affiliate links are not typically allowed. As a result, SHEIN is always very appreciative of Revitrage’s efforts and continues to provide them with promo code-based promotions that they can use on a monthly basis”

-Randy Norton, Snow Consulting, Program Manager of SHEIN

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SHEIN is an international B2C fast fashion e-commerce platform. The company mainly focuses on women’s wear, but it also offers men’s apparel, children’s clothes, accessories, shoes, bags and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in October 2008, and since then it has upheld the philosophy that “everyone can enjoy the beauty of fashion.” Its business covers more than 220 countries and regions around the world.

Join the ShareASale SHEIN Program, managed by the team at Snow-Consulting, here. Join the Awin SHEIN Program here.

 

Revitrage is a Digital Marketing Agency that generates over $10M in revenue each month for it’s 200+ Internet Top 1000 clients by rapidly executing social / viral promotions across hundreds of online channels and influencer networks.

Contact Revitrage at Nick@ReviTrage.com.

 

The post Case Study: Leveraging promo codes to accelerate influencer marketing appeared first on ShareASale Blog.


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